In order to really understand a situation including the thoughts, needs, problems and hopes of the people you are innovating for, one of the easiest and most direct ways is to talk to them. Empathic interviews are a gentle and effective way to do that.
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Ask your participants to choose one colour of post-it for each person they interviewed. On one post-it they should write the name of the person they interviewed (if they don't know the name they invent one). Let them write three or four short basic insights or quotes from that person on post-its of the same colour. One quote per post-it. Encourage them to make it concrete but no longer than "This park is like a home to me, I sit here every afternoon to knit and talk with the neighbours, even in winter." or "I always buy coffee in to-go cups as they give me the freedom to leave the café any time". Remind your participants to use one post-it for each quote.
Print out the photos.
Then gather the group and let them share their insights by sticking their post-its on the pinboard. One row, one person with their quotes and the photo. Then the next row (preferably shared by another team to best keep the energy going by shifting between sharing and listening).
-A pen and a sketchbook for each participant. Alternatively you can use a few sheets of paper and a hard surface to write on (e.g. a clipboard or a book).
-A digital camera or mobile phone camera for each pair is ideal but not required.
-A printout of the interview recommendations.
-For the harvesting: a pinboard or large wall to collect the insights, flipchart markers, and post-its in different colours (recommended size 12,5x7,5cm)
Hier sollte das Thumbnail sein.
